whatsbehindjnf.org is an appeal to progressive Jews in the diaspora to reconsider donating their money to the Jewish National Fund.
Criticising an institution founded in 1901 and central to the Zionist project is a sensitive topic.
Building this website for the Australian Jewish Democratic Society (AJDS) we were careful to consider how people in the Jewish community would react to the site’s message. Hoping to provide information to inspire debate rather than reactionary nationalist backlash, we designed layout and content of the site not as an accusation but a question.
This site has now been retired after the conservative shift of the AJDS